Chevrolet Achieves Record First Half With 2.35M Global Sales

Chevrolet only managed to increase its global sales by 14 percent during the first half of the year, but this was enough for the American carmaker to secure a new sales record for the first half of the year, when it delivered a total of 2.35 million cars, representing a new best-ever result for the first semester for the entire 100-year history of the company.

“Founded in the United States by a Swiss emigrant, Chevrolet was created with a global focus,” said Joel Ewanick, GM global chief marketing officer. “One hundred years later, Louis Chevrolet’s roots continue to shape our company, and enable Chevrolet to offer great products and service to customers in more than 120 countries around the world. We will continue to work at bringing new customers to the Chevy family – no matter where they live.”

Chevrolet also managed a new best-ever figure in many market and countries, including Argentina, Brazil, Chile, China, Colombia, Denmark, Ecuador, France, South Africa, and Turkey.

The carmaker did well in all five of its most substantial markets, gaining 16 percent in the US following nine consecutive months of year-over-year sales increases. Meanwhile, in Brazil, sales only grew 0.4, but this was over the already incredible year achieved in 2010. China’s sales climbed 15 percent to set the brand’s best first-half results ever, while Russia grew by more than half.

“The success of the Cruze illustrates what is possible when you listen to your customers,
” said Mary Barra, senior vice president, GM Global Product Development. “By offering drivers more than they expected in a compact car, the Cruze has redefined the global segment and is on track to bring a million new customers to Chevrolet. We are applying that same customer-focused approach to all of our global introductions, including Orlando, Colorado, Malibu, Spark, and Aveo/Sonic.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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