Chery Lands in Oz

The expansion of the Chinese auto brands throughout the world, an expansion which begun some two years ago, is continuing in two directions: one is the acquisition of troubled foreign auto makers and the other the arrival on new, virgin markets.

Australia, one of the destinations of choice for Chinese car makers, is getting ready to feel the taste of the Chery, after the company announced this week it is ready be begin its operations Down Under.

To arrive in Australia through Ateco, the distributor in charge with the operations of another Chinese auto maker in Australia, Great Wall, the Chery line-up will be at first comprised of only a limited number of models.

In Australia the Chinese will try to sell two models aimed at two different market segments. The J1 will try and capture a bit of that hatchback frenzy that has engulfed the world, while the J11 will try and tap into the ever expanding SUV segment.

Judging by the prices for which the two models will sell through the network of 45 stores, one would be inclined to believe the Chery vehicles will be an instant hit. The hatchback will retail for AU$11,990 (thus becoming one of the cheapest cars available in Australia, alongside the Proton S16 and the Geely MK), while the SUV will sell for a yet unannounced price.

"Chery is the largest and most diverse independent vehicle manufacturer in China," Ric Hull, managing director of Ateco Automotive said in a statement cited by just-auto.com. "Chery is known for its focus on constant innovation and drive towards better quality, well appointed cars at an affordable price."