autoevolution
Car video reviews:
 

Charlie Brown and Snoopy Will Drive a Mercedes-Benz V-Class for Their New Movie

The 3D computer-animated comedy featuring Charlie Brown and Snoopy is the fifth full-length Peanuts film and the first feature in 35 years. Daimler managed to include its Mercedes V-Class in the promotional gigs running throughout the month, as The Peanuts Movie will make its European premiere on December 23 in German cinemas.
Charlie Brown and Snoopy Will Drive a Mercedes-Benz V-Class to Promote their New Movie 1 photo
The American comic strip is written and illustrated by Charles M. Schulz and remains one of the most popular and influential in the history of comic cartoons, with 17,897 strips published in all. Imagine this: at its peak, Peanuts was present in over 2,600 newspapers, with a readership of 355 million in 75 countries, and was translated into 21 languages. Together with its merchandise, it earned Schulz more than $1 billion.

The latest installment in the franchise celebrates the 65th anniversary of the comic strip and the 50th anniversary of the TV special “A Charlie Brown Christmas.” It hit the screens in November in the U.S. but has yet to premiere in Europe.

Mercedes-Benz Vans is taking on the co-promotion of the film, as it is accompanying the premiere with a 360-degree marketing campaign in Europe. The core element of this campaign is the V-class advertorial “Join Snoopy’s biggest ride.” Snoopy, Charlie Brown and the other Peanuts embark on a journey in their van.

Aside from the visual installment that will be available starting December 5, advertisements, online banners and promotional items in V-Class dealerships will also be available. The promotional tour will take place all over Germany, starting in Rostock and Luebeck on November 27.

We are delighted to accompany the new Peanuts movie with our V-Class. We believe the V-Class perfectly matches this entertaining film for young and old alike. Especially families value the high level of safety as well as the comfortable spaciousness combined with dynamic design,” said Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans.



press release
 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories