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CEO of Mitsubishi Australia Says “I don’t know why people buy a Mitsubishi”

Company executives are usually very reserved in their statements, always careful not to offend the buyer or put their company in a bad light. However, the CEO of Mitsubishi Australia, Mutsuhiro Oshikiri seems to be different. He became CEO just ten weeks ago, and since then has been criticizing the brand’s Astralian lineup.
Mitsubishi ASX 1 photo
Photo: Mitsubishi
He went on to say that "the product is too old...the prices are too high [. . .] I don't know why people buy a Mitsubishi...What is the benefit?...I have to find out." This harsh criticism is partially justified, as Mitsubishi hasn’t really been on a roll recently, and perhaps, some new and/or refreshed models would bring more customers into their showrooms and convince them that one of their cars is just right.

We say that if all people had attitudes similar to Mr. Oshikiri’s, then the auto industry would have been a much smoother-running and conspiracy-free business, which would have been achieved for the greater good of all involved, from its workers to the buyers who genuinely got what they paid for.

Story via Sydney Morning Herald
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