The original Mansion in the Sky, which is how Big Bunny was dubbed at the time, was a McDonnel Douglas DC-9-32 with seating for 28 passengers and incredible luxury amenities and state-of-the-art features. Among them, there was an actual nightclub and a cinema room, as well as Mr. Hefner’s private bedroom, which was lined in fur and had as centerpiece – what else? – a waterbed.
Last month, Playboy unveiled the new Big Bunny, a $12 million Bombardier Global Express BD-700 styled as a tribute to the original but more sleek, modern and very luxurious. At the time, the brand said that the new private jet, which is designed as a multi-sensory experience where the travel experience is just as important – if not even more so – than the destination, would help them expand into private air travel with help from celebrities and influencers.
One of the first to lend a hand is Cardi B, and it’s no coincidence that it’s happening: she’s just been named Playboy’s first-ever Creative Director in Residence. Her job position has not been officially detailed to the public, but she will be responsible for creating and curating content for the new Centerfold platform, doing promotional appearances and events, and provide artistic direction in almost every aspect of the Playboy brand, from editorial to fashion and merchandise.
Cardi is already taking her new role seriously, showing off the interior of Big Bunny while getting tipsy on cocktails. Cardi flew on the Big Bunny, which is registered under N950PB like the original was, to attend a Playboy event part of Art Basel in Miami Beach.
With these posts on Instagram, she’s also looking for engagement, asking her 116+ million followers which celebrity they’d like to see there next. Whatever her role with the Playboy brand is, it will probably include more content of the kind, like maybe a reality show of sorts or serialized posts on social media. After all, tuning in to see how the rich live (and party) appeals to the voyeur in many of us regular folks.