Photo: Genesis
Hyundai’s luxury division Genesis is looking to make the car shopping experience easier and safer, but just as luxurious as it was until the current international health crisis.
Enter Genesis Concierge, described as a “white glove” national program / bespoke guest experience for buying a car from the comfort of your couch. The program promises to have the same exclusive and personalized feel as a visit to a Genesis retailer would have had previous to this difficult moment, without eliminating the retailer altogether.
The experience starts with the potential Genesis buyer expressing interest online. According to preference, he or she will be contacted by a personal concierge by phone, email or text, and will be offered assistance every step of the way. This includes questions on the brand, specifics on models or price packages, and even the possibility of having a car delivered at home – or at some other location of the buyer’s choosing – for test driving.
The personal concierge will handle every aspect of the car purchase and will stay in touch with the buyer even after the car is delivered to them, for follow-ups. Genesis underlines that the bespoke program is meant to “enhance the customer / retailer experience” and that the retailer remains integral, with the concierge acting as intermediary.
“A true luxury experience should exceed a customer's unique desires and expectations,” Mark Del Rosso, President and CEO of Genesis Motor North America, says of the new program.
“Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours,” Del Rosso adds. “As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers' ultimate luxury – their time.”
The experience starts with the potential Genesis buyer expressing interest online. According to preference, he or she will be contacted by a personal concierge by phone, email or text, and will be offered assistance every step of the way. This includes questions on the brand, specifics on models or price packages, and even the possibility of having a car delivered at home – or at some other location of the buyer’s choosing – for test driving.
The personal concierge will handle every aspect of the car purchase and will stay in touch with the buyer even after the car is delivered to them, for follow-ups. Genesis underlines that the bespoke program is meant to “enhance the customer / retailer experience” and that the retailer remains integral, with the concierge acting as intermediary.
“A true luxury experience should exceed a customer's unique desires and expectations,” Mark Del Rosso, President and CEO of Genesis Motor North America, says of the new program.
“Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours,” Del Rosso adds. “As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers' ultimate luxury – their time.”
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