But not nearly enough for its former owner GM, who decided it to sell it in 2009, sending the Swedish automaker into an unbelievable roller-coaster ride that saw more ups and downs than George W Bush's popularity once did.
But, for what it's worth, there's nearly not a soul with a thing for automobiles on this Earth that doesn't know a little something about Saab now. And very few souls are left who don't feel for the automaker.
For some, people gifted with enough imagination and a bit of knowledge of how design software works, those feelings have turned into incredible projects. So is the case of Eric Leong, design student at the Umea Institute of Design in Sweden.
For Leong, Saab is just like a fine coffee. Or, even better, a Nespresso. Asked, as part of a Saab-sponsored project, to create a car inspired by a non-automotive company, Leong came up with the Nespresso, a concept that looks stunning, appears to run great and, above all, is recognizable as a Saab.
Will you find use for all those storage compartments at the back, fitted on this sporty-looking concept just to resemble a Nespresso machine? Probably not. But you can certainly have a field day with the rims of the car, which thanks to a digital projection system, can change their appearance.