Cadillac has started reinvented itself with the 2013 ATS sedan and the XTS fillsize, both of which will arrive later this year. Their current bread and butter model will most likely arrive next year as a 2014 model, and while the brand will still offer some coupe and wagon models, their names might change a bit, according to Don Butler, the VP of marketing for Cadillac.
What’s likely to happen is that Cadillac won’t offer the CTS Coupe any more with the next generation, instead opting for something new and smaller fitting between the ATS and CTS as a standalone product. The move will basically mirror what Audi did when they killed the A4 and created the A5.
On the wagon front, the second generation CTS wagon is coming, but this will be their only such vehicle.
“The fact that we offer coupes and wagons, that’s going to continue,” Butler told Car and Driver. “I’m not saying that will necessarily continue forward in the way we’re doing it today.”
On the wagon front, the second generation CTS wagon is coming, but this will be their only such vehicle.
“The fact that we offer coupes and wagons, that’s going to continue,” Butler told Car and Driver. “I’m not saying that will necessarily continue forward in the way we’re doing it today.”