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Cadillac Wants to Be "Big and Important" in China

Last year, Cadillac sales in China rose by an amazing 73 percent to about 30,000 units. However, that’s not nearly enough for General Motors CEO Dan Akerson, who at the conference for the company’s first quarter earnings revealed an ambitions plan for the largest market in the world.
Cadillac ELR 1 photo
Photo: Cadillac
The CEO is pleased with the results, but wants to emulate the success of the Buick brand there. Akerson says he would like to sell five or six times more Cadillacs in China within the next three to five years, a CNBC report suggests.

The luxury brand will launch a brand new vehicle in China every year through 2016, starting with the XTS, which will be produced locally soon. The ATS sedan should be next, followed by a new crossover and the replacement for the CTS.

The automaker has stated that it plans to build the ELR electric coupe in China in the near future as well.

“We want Cadillac to be big and important in China,” he added. “Even at the current scale, it is a profitable business and we absolutely want to grow that. Our peers get significant profit contributions from premium brands, and we want to do that too.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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