Photo: Cadillac
What do Chinese buyers value above all else when it comes to sedans? Legroom! And which Cadillac has the most legroom, together with luggage space for four golf bags? The brand new XTS sedan, which will launch in America later this year.
The XTS and the Chinese market are a match made in automotive heaven, so it comes as no surprise that Cadillac has announced the luxury sedan will be built the in njunction with joint venture partner Shanghai General Motors (SGM).
“China is the second-largest market for Cadillac, and of course is one of the largest and strongest markets in the world for luxury cars, so it is a core part of our vision as a brand,” said Don Butler, Cadillac vice president of marketing. “It is projected that by the end of the decade half of all luxury purchases in the world – all categories, not just cars – will occur in China.”
Production will start this fall in China and will be sold at 120 dealers by the end of 2012. “Our dealers in China are experiencing strong growth, with some of them quickly becoming among the largest and best we have in the world,” said Butler.
“China is the second-largest market for Cadillac, and of course is one of the largest and strongest markets in the world for luxury cars, so it is a core part of our vision as a brand,” said Don Butler, Cadillac vice president of marketing. “It is projected that by the end of the decade half of all luxury purchases in the world – all categories, not just cars – will occur in China.”
Production will start this fall in China and will be sold at 120 dealers by the end of 2012. “Our dealers in China are experiencing strong growth, with some of them quickly becoming among the largest and best we have in the world,” said Butler.
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