Cadillac Sees No Threat in Lincoln

Although Cadillac and Lincoln used to battle for supremacy during the 1950s and 1960s, when the Eldorado and the Continental were topping the American luxury market, the GM owned brand no longer considers Lincoln to be a direct competitor in today’s market.
2014 Cadillac ELR 1 photo
Photo: Cadillac
Speaking at the 2013 Los Angeles Auto Show, Cadillac vice president of global design Ed Wellburn said Lincoln is not a global luxury brand. “I don’t consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac,” he told Car & Driver.

No longer a strong player on the luxury market, Lincoln is hoping to rebound with the brand new MKC crossover, which is scheduled to go on sale next year as a 2015 model.

Described as “a unique creation from the ground up with an assortment of first-in-class features”, the MKC is similar in design to the concept car revealed earlier this year and comes with two four-cylinder EcoBoost engines.

Story via Car&Driver
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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