Cadillac Marks Track Return With Video Series on CTS-V Coupe

Cadillac has launched a new series of short films that were created to give a close-up look at the the development of its new CTS-V Coupe racing car. The model marks the carmaker’s return to competitive racing after four years.

There’s a distinctive smell of sales talk in the videos, as they try to connect the the model with a big wing on the back with the one we can all drive on public roads. But the team looks really excited about entering the America World Challenge GT. The debut will take place at the season-opening race in St. Petersburg, Florida, on March 25-27. A total of eight races in the US and Canada will be scheduled for 2011, between March and October.

"Returning to racing in the SCCA World Challenge is a great way to demonstrate the performance and capability of the Cadillac CTS-V Coupe," said Don Butler, vice president for Cadillac marketing. "The racecars in this series are production based, which allows us to validate our performance against the best of our competitors on the track, and not just the showroom."

The move brings Cadillac to a series it previously competed in between 2004 and 2007 with a Sport Sedan model. Cadillac captured the Manufacturer's Championship in 2005 and 2007 and the Driver's Championship in 2005.

The CTS-V Coupe racecar was developed in partnership with Pratt & Miller, a New Hudson, Michigan, engineering firm which specializes in motorsports. “While some of the production CTS-V components will be modified due to the unique demands of racing or to meet the SCCA series' technical rules, every effort is taken to maintain as much production content as possible,” the carmaker says.