Cadillac ELR Wins 2014 Green Car Technology Award

The 2014 Cadillac ELR was awarded with Green Car Journal’s 2014 Green Car Technology Award for its Regen on Demand feature during the Washington Auto Show.
2014 Cadillac ELR 1 photo
“Regen on Demand is one of the key systems enabling the Cadillac ELR to merge performance with efficiency in a dynamic new way,” said Jim Vurpillat, director of emerging markets at Cadillac. “Putting regenerative braking at the driver’s fingertips supports the ELR’s 340-mile total driving range while also adding a fun-to-drive element to the premium luxury coupe.”

Regen on Demand is a system which allows the driver to use paddle shifters on the steering wheel to temporarily generate energy and store it as electricity in the battery pack for later use.

As a reminder, the 2014 Cadillac ELR starts from $75,000 and can be leased for $699 a month for a 39-month term in the United States.


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