Sex sells – nobody knows who said it first, but it has to be true, whether you're talking about Charlotte McKinney's burger commercial or Kate Upton talking about a Mercedes CLA. But if you show girls in bikinis, some people may think you are objectifying them. One car dealership got around that problem by using pageant girl instead.
Whenever we think of the state of Washington, the mind naturally wonders to legendary grunge rock band Nirvana. After all, Kurt Cobain was a suburban kid from Seattle Aberdeen. We stay near the capital and even in the same county for this article about a GM dealership called Brotherton Cadillac that also sells Buicks and GMC trucks.
The way they do business is a little different. Rather than just talk about American modernist design and luxury, they refer to another time-honored tradition that's just as old as the Cadillac company: beauty pageants.
No, we're not talking about Honey Boo Boo type of stuff, but wholesome, family values, girl next door beauties who know how to stand up straight, smile and wave.
Brotherton Cadillac's Youtube channel, which we stumbled upon by mistake, was established in 2010 and has about 50 videos on it, most of which feature Miss Washington winners. Maybe their fathers love Cadillacs or the dealership owner is into pageants – whatever the reason, young beauties are asked to talk about customer service, economy, reliability and other popular car issues.
Most of them do a pretty decent job with an attitude that would make you believe owning a good truck is just as important as word peace and solving hunger in Africa. A few of the more recent videos even have the girls giving a walkaround of the newer models, something that was popular on the internet a couple of years ago.
Our favorite has to be Shannon Tuohy, who answer a very important question: what would a girl like her do with a 6.3-liter supercharged CTS-V?
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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