Photo: Cadillac
GM-owned luxury brand Cadillac could return to Australia after more than 40 years, Car Advice reports, adding that the company is likely to offer a premium-performance rear-wheel drive replacement for Holden.
“It is my aspiration to build a global brand out of Cadillac, that is what I was hired for, and in this regard I am optimistic that we will see Cadillac in many more countries than we are currently in,” Cadillac chief marketing officer Uwe Ellinghaus told Car Advice at the Detroit Auto Show.
“Form a marketing point of view, I lied if I wouldn’t have said that I would love to bring Cadillac to Australia. I know the love for the brand, the appreciation is there, so I think it’s easy territory for us but the business case must stack up,” he added.
1969 was the last year when Cadillac sold its cars in Australia. The brand almost returned in 2008, but the decision was reversed in the final hours, although GM had already appointed dealers for its luxury division.
“There’s absolutely a chance that it could return to Australia,” Cadillac chief of design Andrew Smith commented. “The plan for us is to be a global luxury player, and I see Australia as part of the globe.”
Story via CarAdvice
“Form a marketing point of view, I lied if I wouldn’t have said that I would love to bring Cadillac to Australia. I know the love for the brand, the appreciation is there, so I think it’s easy territory for us but the business case must stack up,” he added.
1969 was the last year when Cadillac sold its cars in Australia. The brand almost returned in 2008, but the decision was reversed in the final hours, although GM had already appointed dealers for its luxury division.
“There’s absolutely a chance that it could return to Australia,” Cadillac chief of design Andrew Smith commented. “The plan for us is to be a global luxury player, and I see Australia as part of the globe.”
Story via CarAdvice
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