Cadillac Conquers US Market

It's been a year of recovery for luxury goods and especially for luxury brands, which were severely hit by the economic crisis in 2009. In 2010 however, the tides have turned completely, as if the brands themselves were trying to make up for the lost numbers.

GM's brand Cadillac was one of those nameplates which managed to impress in 2010, after failing to do much of anything in 2009. Last year, the brand gained 1.6 points of share on the American market, representing the greatest increase of any brand in the luxury market.

Powered by the SRX, CTS and Escalade, sales of Cadillac branded cars boomed, reaching 146,925 units, or an increase of 35 percent over the previous year.

“Cadillac has been able to gain share while also strengthening the brand, a must for long-term success in the luxury market,” said Kurt McNeil, vice president of Cadillac Sales and Service.

“Our positive momentum started with great new vehicles, but it also was carried forward with programs that provide Cadillac owners a higher level of service. Cadillac expects the customer experience to be further enhanced with many of our dealers planning significant upgrades to their sales and service facilities.”

Once the crisis has ended, the Americans' appetite for more or less bling-bling Escalade SUVs returned, the model remained leader in its class with 34 percent of the market being firmly under its wheels.

The CTS Coupe brought more customers to the brand, while the SRX is slowly making its way up the ladder
to the number one position.