autoevolution
 

Cadillac ATS Super Bowl Commercial: Go to Green Hell

Cadillac is so sure that the recently unveiled ATS sedan is good that it can stand toe to toe with BMW’s top selling car, the 3-Series, that they’ve even centered their Super Bowl commercial around the idea.
We wouldn’t exactly call it a cheap shot, but it’s certainly not far until the car actually is compared with the 3er, both dynamically, but also in terms of stability, build quality or other factors that have to do with how it feels.

However, the ATS has some cool party tricks, like a lowest curb weights in the segment - less than 3,400 pounds (1,542 kg), Brambo brakes, available AWD, near perfect weight distribution and multi-link double-pivot MacPherson-strut front suspension.

"Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac's portfolio into a crucial global segment," said Don Butler, vice president of marketing for Cadillac. "For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment's status quo."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories