Cadillac is so sure that the recently unveiled ATS sedan is good that it can stand toe to toe with BMW’s top selling car, the 3-Series, that they’ve even centered their Super Bowl commercial around the idea.
We wouldn’t exactly call it a cheap shot, but it’s certainly not far until the car actually is compared with the 3er, both dynamically, but also in terms of stability, build quality or other factors that have to do with how it feels.
However, the ATS has some cool party tricks, like a lowest curb weights in the segment - less than 3,400 pounds (1,542 kg), Brambo brakes, available AWD, near perfect weight distribution and multi-link double-pivot MacPherson-strut front suspension.
"Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac's portfolio into a crucial global segment," said Don Butler, vice president of marketing for Cadillac. "For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment's status quo."
However, the ATS has some cool party tricks, like a lowest curb weights in the segment - less than 3,400 pounds (1,542 kg), Brambo brakes, available AWD, near perfect weight distribution and multi-link double-pivot MacPherson-strut front suspension.
"Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac's portfolio into a crucial global segment," said Don Butler, vice president of marketing for Cadillac. "For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment's status quo."