Cadillac and Uber to Provide Free Rides to Detroit Auto Show Attendees

Cadillac and Uber have teamed up to provide on-demand private driver services in and around Detroit during the 2014 North American International Auto Show, the Michigan-based luxury car manufacturer announced today.
2014 Cadillac Escalade 1 photo
Photo: Cadillac
The Uber Cadillac rides, which are available to Uber smartphone app users free of charge, are limited to 15 minutes and will cover all destinations within Downtown, Corktown and Midtown.

Users that want to call for a private driver in either a 2014 Cadillac SRX or an Escalade have to select the “Cadillac”option in the Uber app, choose the pickup location, and then tap “Request”. The rides are available between January 12 and 17.

“Cadillac's partnership with Uber gives auto show attendees the opportunity to experience a new Cadillac vehicle," said Melody Lee, director, brand and reputation strategy for Global Cadillac. "Both Cadillac and Uber are known for remaking the rules when it comes to technology and service."
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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