The solitary leader of this year's drivers classification also displayed yesterday his new color scheme for the British Grand Prix. However, in his case, it was the fans who decided upon his Silverstone helmet.
A design competition was launched by the British driver on JensonButton.com at the beginning of the year, with hundreds of fans sending a multitude of designs for the Brawn GP driver to choose from. After some careful evaluation of the online entries, 29-year old Button finally made up his mind, choosing Bernie Zobl’s ‘Push The Button’ design.
“As my home race, the British Grand Prix is always really special and I love the atmosphere created at Silverstone by the British fans. For the last few years, it has become something of a tradition for me to have a special British themed helmet and this year is no exception,” said Button.
“I wanted my fans to be involved so we ran a competition on my website www.jensonbutton.com and chose the winning design by Bernie. What I loved about Bernie's design was its unique take on the Union Jack flag and how he had incorporated it into my own Button logo. The helmet looks great and I cant wait to wear it at Silverstone this weekend,” added the British driver.
“Through an article in one of the Austrian daily newspapers, I read about the opportunity to design a helmet for Jenson. As an enthusiastic F1 fan, I had to grab the chance immediately! The slogan ‘Push the Button’ was my first brainwave and even though my family laughed about its simplicity, I've held on to it. And as you can see… it has been worth it! Additionally it was important to me to integrate Jenson’s existing logo into my design because of its popularity and recognition value. I am very pleased about winning the competition and can’t wait to see Jenson using ‘my’ helmet in Silverstone,” said the enthused Austrian fan, according to Jenson Button's website.
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