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Buick Using Regal Turbo to Attract Young Buyers

Buick is one of the automotive companies that are currently making efforts to reinvent themselves. One of the carmaker's main aims is to attract new buyers, aiming to cater for the transportation needs of young customers. This means offering sporty vehicles and this is exactly what the brand is trying to do.

And it seems that the company's attempts of attracting young buyers have been successful so far, as shown by a report released by Power New Information.

"Buick is attracting more young customers than at any time in recent history. Of the nearly 78,000 fans on Buick's Facebook page, more than 75 percent are under the age of 45. More than 60 percent of Regal Turbo customers alone are younger than 55," a company statement reads.

One of the main soldiers that are taking part in this battle is the Regal, especially the turbo model. Buick has made sure that the vehicle comes with a complete set of dynamic assets.

"Armed with turbocharged horsepower, a driver-selectable suspension system and a firm, European-tuned chassis, the Regal is designed to deliver a driving experience that rivals the best import sport sedans in the segment. Regal Turbo, which starts at $28,745, takes performance to the next level this month with the arrival of a 6-speed manual that gets an EPA-rated 32 mpg on the highway," the company brags.

The sales figures are also looking good, with Buick registering a 40 percent increase for last year, thus becoming the fastest-growing major automotive brand in America.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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