Buick to Donate a Meal for Each Buick LaCrosse Challenge Participant

Cadillac has golf, Buick is more of a lacrosse brand. GM's star badge of the moment is taking its involvement in this strange sport to a whole new level, announcing an initiative we don't often see in the automotive industry.

The Buick LaCrosse Challenge, to be held this weekend in Baltimore, will be of particular interest for kids in need, who will receive a meal for each of the participants in the tournament.

“Buick’s continued partnership with the NCAA is helping groups like Lacrosse the Nations make a positive difference in communities around the world,” said Tony DiSalle, vice president of Buick marketing. “By shining a light on these winning efforts, Buick hopes to inspire others to go above and beyond to help others achieve their fullest potential in life.”

The GM brand is gearing up (and through charities such as this it makes sure it has a place in the spotlight) for the launch of the eAssist version of the LaCrosse, a model which is hoped to become very appealing for customers looking for the tiniest of fuel consumption figures.

The eAssist system uses a lithium-ion battery, electric induction motor-generator and regenerative braking capability to improve fuel economy. According to GM, the fuel consumption figure for the model is an estimated 37 mpg highway.

The eAssist LaCrosse is packed with safety features, including side blind zone alert technology, rearview camera, air bags, GM StabiliTrak stability- and traction-control system and, of course, OnStar. The prices for the eAssist version of the LaCrosse have not yet been announced.