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Buick Files Trademark For Enspire, Could Be Used For Badge-engineered XT4

Buick Enspire Concept 6 photos
Photo: Buick
Buick Enspire ConceptBuick Enspire ConceptBuick Enspire ConceptBuick Enspire ConceptBuick Enspire Concept teaser
Filed with the United States Patent and Trademark Office on December 11th, 2018, the trademark for Enspire comes as a surprise in terms of timing considering that Buick presented the concept at Auto China 2018 in Beijing earlier this year. Given these circumstances, could an all-electric CUV be on the cards?
It remains to be seen, but bear in mind General Motors assigned the E2UB product code to this model. According to GM Authority, E2 stands for the E2XX vehicle architecture, U for utility vehicle, and B for Buick. What’s more, the platform that succeeded successor the Epsilon II has never been offered with all-electric propulsion.

Other models underpinned by the E2XX include the Cadillac XT4, Holden Commodore, Chevrolet Malibu, Buick Regal, and Opel Insignia. This list contains one crossover, and the XT4 should serve as the starting point for the design team.

GM Authority expects the Enspire “to be unveiled sometime between 2019 and 2020,” which seems like an awful lot of waiting time. But as long as gas remains cheap and the U.S. public demands crossovers and SUVs, General Motors is much obliged to take its time badge-engineering the XT4 into the Enspire.

“The Envision and Enspire will be roughly the same size, but the Enspire will be a more premium offering” according to the cited publication, which goes to show that Buick is trying its best to replace the void that will be left by the demise of the LaCrosse from the U.S. lineup. Better still, the premium-oriented automaker won’t stop here.

Back when General Motors announced it’s EV offensive, it’s been confirmed that two electric crossovers will supplement the Bolt. One of them will come from Buick, riding on the BEV II platform. But there’s a problem with that, coming in the guise of torsion-beam rear suspenion in the case of the Bolt. If Buick decides on this setup instead of multi-link suspension for the rear axle, that would be ungainly of General Motors.

Well, that’s that for the dual-motor concept with 550 horsepower and a range of up to 600 kilometers (373 miles). Unless General Motors levels up its EV lineup with something capable of taking on the Hyundai Kona EV, Tesla Model 3, and Volkswagen I.D. Neo, the biggest of the Big Three in Detroit will struggle to remain relevant.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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