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Buick Avenir Concept Lands at Detroit, Pushes the Brand Into the Future

Well this is something nobody was expecting from Buick to show up with at the Detroit Auto Show. If French isn’t your forte, you may want to know that Avenir is French for future. Too bad this ride here is but a simple concept vehicle, although there are a few changes to see some of its aesthetic cues and technologies on Buick models of the near future.
Buick Avenir Concept live photo @ 2015 Detroit Auto Show 28 photos
Photo: Catalin Garmacea
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Ed Welburn, the vice president of General Motors’ global design division, declared that the Avenir is offering “an exciting vision of where it [Buick] can go,” the reason why we highlighted the possibility to see Buick step up its game in the following time frame. So we assessed what the brand wanted to prove with this ride, but what’s there worth liking?

As you can tell from our live photo gallery below, it is a sports-oriented sedan with coupe styling

It’s a great looking fantasy machine this, although we can’t help but imagine that those taillights were heavily-inspired by those of the current generation Opel / Vauxhall Astra GTC. In addition to these, up front we’re offered with LED-accented headlights that resemble those of the Opel / Vauxhall Insignia.

It’s easy to be carried away by the Rodin sculpture qualities of the exterior design, including the cool seep-spear bodyside visual cue and the trademark Buick waterfall grille which dominates the front of this vehicle. As spectacular as the outside may be, the real icing on the cake is represented by what it feels like inside and the Avenir’s onboard gadgets.

Boasting with individual seats or four passengers and a suite of driver-recognition features that can automatically sync infotainment preferences, this is a technological showcase that teases what to look forward to on 2017 - 2018 model year Buick models. A next-generation IntelliLink infotainment system is also featured, controlled via a gigantic 12-inch high-resolution touchscreen. Oh, and do check out those humongous color displays acting as rear passenger entertainment. Pretty cool stuff!

Last but not least, we’ll highlight that the oily bits are all-new and may arrive on future GM models, including Buicks. Starting with a programmable suspension damping system, the long, flowing bonnet hides a next-gen direct-injected V6 motor with fuel-saving cylinder deactivation and a start/stop feature.

Though there’s no word on output, we can tell you that the engine is mated to a new nine-speed paddle-shift auto, which drives all four wheels via a twin-clutch all-wheel drive system.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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