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Bugatti Opens New Orange County Showroom in Newport Beach, Glitterati Rejoice

Bugatti is opening a brand-new showroom in Orange County, California, with the carmaker’s chief operating officer of the Americas, Cedric Davy, in attendance. Bugatti of Newport Beach comes with a state-of-the-art configuration lounge and is said to be the first North American location that properly reflects the brand’s new corporate retail identity.
Bugatti Newport Beach 7 photos
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Work on this new 1,500 square foot showroom and service center began in 2019. Of course, in the meantime, the carmaker still managed to provide the highest quality service possible to its Orange County customers.

“Being one of the largest hypercar markets in the world, Orange County has a lot of potential to bring new customers to our iconic brand,” said Mr. Davy.

“The team at Bugatti Newport Beach began working with the brand in 2019, and in just two years, they became the number two Bugatti dealer in the world in 2021, placing second for both global order intakes and the BUGATTI Sales Excellence Programme.”

“This is an immense accomplishment, and a great sign of what is to come in the future. We are confident that the leadership at Bugatti Newport Beach will use their decades of experience working in the supercar business to further exceed expectations.”

In terms of aesthetics, the Bugatti Newport Beach showroom boasts a sleek, modern design, to go with an open floorplan that expands beyond the walls in order to let in both the sunshine and sea breeze. Once inside, customers can check out all the latest models, purchase apparel and accessories, and, of course, build their dream car in the new configuration lounge.

Existing customers can also have their cars serviced on-site by factory-certified Bugatti technicians.

“Being one of the top retailers for the brand in 2021, we look forward to bringing the company’s new retail environment to the Orange County community, and giving Bugatti clients and enthusiasts a piece of the Molsheim experience right here in the heart of Southern California car culture.” said dealer principal Pietro Frigerio.

press release

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