Photo: Bugatti
Bugatti is officially in the smart wearable business after teaming up with Austria’s VIITA watches to design what the carmaker believes is the world’s most luxurious smartwatch. If you pre-order from Kickstarter right now, the price is a surprisingly affordable $899.
There are three available versions of the Ceramique Edition One smartwatch, each named after some of the brand’s most iconic hyper sports cars built recently: Ceramique Edition One Pur Sport, Ceramique Edition One Le Noire, and the Ceramique Edition One Divo.
These watches come with tech features such as support for 90 different sports, blood oxygen level readings, acceleration, and a GPS tracking mode. VIITA has even developed its own software, which should help deliver a more exclusive experience for the wearer.
Each watch is handmade, consisting of more than 1,000 individual parts. Buyers can also select either a rubber wrist strap for more comfort or the bespoke titanium strap. At the same time, the bezel itself can be further customized to reflect the customer’s personal style and is made of scratch-resistant ceramic. For additional peace of mind, you also get a five-year warranty—a new standard for smartwatches.
Battery life is said to last for up to 14 days between charges, thanks to a custom-built 445 mAh power cell. Meanwhile, the display features a high definition 390x390 pixel LED touchscreen (16.7 million colors) with a scratch-resistant housing of sculpted sapphire glass.
From Bugatti’s point of view, their new smartwatch line is about offering the utmost luxury, bespoke software, and features embedded in the highest quality materials, as company president Stephan Winkelmann puts it.
As for what this means for VIITA Watches, this is what their CEO, Martin Konrad, had to say: “We are a leader in luxury smartwatches biometric health data, and the Bugatti Chiron is a piece of genuine automotive brilliance. It was clear to me and our in-house experts that this level of sheer quality, attention to detail and engineering skill had to be reflected in the timepiece. Now, the Bugatti smartwatch is the equal for the wrist – right down to the last hidden screw.”
These watches come with tech features such as support for 90 different sports, blood oxygen level readings, acceleration, and a GPS tracking mode. VIITA has even developed its own software, which should help deliver a more exclusive experience for the wearer.
Each watch is handmade, consisting of more than 1,000 individual parts. Buyers can also select either a rubber wrist strap for more comfort or the bespoke titanium strap. At the same time, the bezel itself can be further customized to reflect the customer’s personal style and is made of scratch-resistant ceramic. For additional peace of mind, you also get a five-year warranty—a new standard for smartwatches.
Battery life is said to last for up to 14 days between charges, thanks to a custom-built 445 mAh power cell. Meanwhile, the display features a high definition 390x390 pixel LED touchscreen (16.7 million colors) with a scratch-resistant housing of sculpted sapphire glass.
From Bugatti’s point of view, their new smartwatch line is about offering the utmost luxury, bespoke software, and features embedded in the highest quality materials, as company president Stephan Winkelmann puts it.
As for what this means for VIITA Watches, this is what their CEO, Martin Konrad, had to say: “We are a leader in luxury smartwatches biometric health data, and the Bugatti Chiron is a piece of genuine automotive brilliance. It was clear to me and our in-house experts that this level of sheer quality, attention to detail and engineering skill had to be reflected in the timepiece. Now, the Bugatti smartwatch is the equal for the wrist – right down to the last hidden screw.”
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