British Magazine SuperBike Prints Final Monthly Issue, Goes Online

British Magazine SuperBike Prints Final Monthly Issue 3 photos
Photo: Superbike
SuperBike magazine issue #1, 1977SuperBike magazine final monthly printed issue, February 2015
The British magazine SuperBike is printing its final monthly issue for February 2015. However, SuperBike says that printed versions are not going to disappear for good, as two semestrial issues are envisaged from now on. How are these two issues going to reflect the changes in the motorcycle industry is now rather hard to tell, as we know that the readers’ interest is at its peak when actual news occur and is the free-falling as weeks and months pass by. Or maybe SuperBbike’s printed version will transform into some sort of news catalogue… time will tell.
The magazine was owned by Blaze Publishing, which decided to sell the title to G10 Media Limited, a company owned by the very SuperBike editor John Hogan, visordown reports. The magazine enters a new era, that of a preponderant online presence, as it looks like Mr. Hogan believes this is the future of publishing.

A bike magazine born in 1977

SuperBike’s first issue came out in 1977, so we’re dealing with quite some history behind this title, but the words of Blaze Publishing’s managing director are not exactly ecstatic. “We’ve had great fun with SuperBike over the last 16 months” is a more of a rather polite way to say “we’re not interested in this any longer because it does not seem to work too well.”

John Hogan is more open as to what the future might bring for SuperBike and the reasons which lead to the strategic move towards online publishing. “I can't see how the motorcycle industry expects to reach that young market that just doesn't exist at the minute by not serving them on the platforms they read every day. Twenty-year-olds quite simply do not read magazines. That's the bottom line.”

Now, opinions on this move and regarding the quality of SuperBike’s content in recent times vary quite a lot, but everyone seems to agree on the matter of “new news” and what the semestrial printed issue might bring to sustain the reader’s interest. Of course, the printed press versus online publications matter could be discussed for months, but the recent development in SuperBike’s existence is one more proof that technology is affecting our lives at all levels.
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