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Breathable Air From Hyundai Motor Group and Michelin, With Their New Eco-Friendly Tires

Recent research has shown that tires produce far more particles than exhausts in modern cars. In the next 3 years, Hyundai Motor Group and Michelin will collaborate on a new technology that will bring eco-friendly tires to market.
Hyundai IONIQ Tire 6 photos
Hyundai IONIQ 5Hyundai Michelin tiresHyundai Motor Group and Michelin Join Hands to Develop Next-Gen Tires for Premium EVs to Foster Clean MobilityHyundai Motor Group and Michelin Join Hands to Develop Next-Gen Tires for Premium EVs to Foster Clean MobilityHyundai IONIQ 5
At the ceremony held a few days ago at the Group’s Namyang Research Center, attended by Bong-soo Kim, Vice President and Head of Chassis Development Center at Hyundai Motor Group, and Georges Levy, Executive Vice President of Automotive Original Equipment at Michelin, a new memorandum of understanding (MoU) has been signed, as a commitment of the two companies to continue the partnership started in 2017 regarding the improvement of the next generation of tires. The primary goal of this agreement is to introduce the use of sustainable materials in the creation of tires, but also to increase durability, driving performance and efficiency premium EV models of Hyundai Motor Group.

The good collaboration between Hyundai Motor Group and Michelin over the last 5 years has contributed to the success of the Hyundai IONIQ 5, giving them confidence that they will be able to develop together technologies that will be in favor of a cleaner and safer mobility.

The next 3 years of partnership are scheduled to research and develop innovations such as eco-friendly tires with increased use of eco materials, tires optimized for next-generation EVs and a real-time tire monitoring system that will help advance autonomous driving technology. On the work list is also the analysis of tire wear, tire load and road friction beyond the current standards of tire temperature and air pressure.

Beneficial not only for the environment by increasing the use of eco-friendly materials to about 50 percent, but also good for the driver's ride comfort, the new tires are expected to be more shock-absorbing, by reducing vibration and noise generated by EVs at high speeds.

"By fully leveraging our mobility technology and Michelin’s tire expertise, we are confident in our ability to achieve ground-breaking innovations in tire performance enhancement and create synergies in this organic collaboration.”
, said Vice President Kim.

"A 2017 study estimated that 1.5 million metric tons of tire particles enter the U.S. environment every year. Further, it calculated that tire particles account for five to 10 percent of ocean plastic pollution. Tire pollution contributes to the problem of both microplastic and nanoplastic pollution."
- concluded WeForum.

Besides Michelin, other tire companies have developed eco-friendly technologies that can reduce carbon emissions, shrinking its overall carbon footprint. Among them are Bridgestone, Yokohama, Hankook, Goodyear and Pirelli.

press release

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