Brand Keys Names Hyundai as Carmaker with Best US Customer Loyalty

Hyundai has been on a bit of a roll these past few years, as the Korean carmakers’s US sales have been steadily climbing, thanks to new products like the Elantra and Sonata. However, in order to keep this momentum going long-term, keeping customers should be just as important as gaining new ones.

This is exactly the reason why the carmaker’s recent high ranking in a customer loyalty survey is so important. According to an official press release, Brand Keys has named Hyundai the brand with the best customer loyalty.

"Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the Automotive category, taking the #1 spot in our Customer Loyalty Engagement Index," said Robert Passikoff, Brand Keys Founder and President. "Of course, the true test of loyalty and engagement always shows up in the marketplace, so we weren't surprised to see their sales are up again over last year. We congratulate them on another win."

Both the newly redesigned Sonata and Elantra models have contributed greatly to this success, breaking the 500,000 vehicle sales barrier and increasing market share to nearly five percent. In fact, Hyundai was the highest ranked brand in the automotive category for the second year in a row.

"Hyundai is completely committed to our customers with Hyundai Assurance, the industry's most comprehensive consumer protection plan. And, with our strong new lineup filled with stylish, fuel efficient and affordable vehicles, both new and returning customers are keeping Hyundai at the top of their shopping lists,"
said Trea Reedy, national manager, Dealer Marketing and Resource Management, Hyundai Motor America.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories