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Bose’s First Self-Tuning Hearing Aids Ready to Go on the Market for $850

Bose SoundControl Hearing Aids 6 photos
Photo: Bose
Bose SoundControl Hearing AidsBose SoundControl Hearing AidsBose SoundControl Hearing AidsBose SoundControl Hearing AidsBose SoundControl Hearing Aids
Audio equipment manufacturer Bose expands its range of products with a hearing aid developed for adults with mild to moderate hearing loss. The SoundControl hearing aids recently received FDA approval and are the first to be authorized without requiring assistance from a health care provider.
The SoundControl Hearing Aids don’t require a visit to the doctor or a prescription and their wearer can fine-tune and adjust the device themselves. Each hearing aid weighs only 3 grams (0.1 ounces). The SoundControl is water-resistant and powered by one 312 zinc-air battery for each side. The battery lasts for approximately four days when used for up to 14 hours a day. Eight batteries are included in the package.

SoundControl has two main settings you can tweak, the World Volume, which can amplify quiet sounds, and Treble/Bass, which helps you amplify or reduce certain frequencies. Adjustments are made through the Bose Hear app, which is compatible with iOS and Android devices.

Another useful feature included in the app is Focus, which comes with settings for different environments, such as busy, loud places or indoor use, and so on. You can also create your own presets for certain activities and environments and store them in the Modes section. The app also lets users be guided via video by the Bose support team.

Bose specified that the SoundControl Hearing Aids will initially be available for purchase only in 5 states: Massachusetts, Montana, North Carolina, South Carolina, and Texas, starting May 18. Nationwide availability will follow in the near future.

Bose is a major player in the audio electronics market. The company is based in Massachusetts and has been around for more than 57 years. It makes audio equipment for home and professional use, cars, and more, but this is the company's first attempt to get into the hearing aid business.

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About the author: Cristina Mircea
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Cristina’s always found writing more comfortable to do than speaking, which is why she chose print over broadcast media in college. When she’s not typing, she also loves riding non-motorized two-wheelers, going on hikes with her dog, and rocking her electric guitars.
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