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BMW’s Latest Commercial Focuses on ConnectedDrive Concierge Services

BMW X3 Commercial 1 photo
Photo: Screenshot from Youtube
Not too long ago we were showing you how to seamlessly use Siri inside your BMW and it seems like the Germans paid attention as their latest commercials features an X3 and the aforementioned duo. Yes, they put together a commercial aiming at making the concierge services more popular and a viable alternative to Siri.
In it, we see a couple drive up to a sort of B&B that was found simply by looking for a ‘Cute Cottage’. The only problem is that Siri must’ve not read the reviews before setting them up to stay here and they ended up at the Sprout Brook Inn.

Of course, as soon as they see the ‘receptionist’ waiting for them outside, they have a sudden change of mind and while she tries to tell Siri to look for another location nearby, the guy on the passenger seat uses BMW’s ConnectedDrive suite’s Concierge service to find a five-star hotel as fast as possible.

It’s all just a plot to show you how things work but it’s really an original idea. However, during our time with the system in BMWs we noticed that the ConnectedDrive suite is really picky and hard to work with.

The truth of the matter is, you don’t get good services unless you’re in one of the more popular areas around the world, where the Germans had time to do their thing and check out the scenery, to bring you the best features.

Bottom line, if you’re near one of America’s big cities or Western Europe, you might be lucky to actually get to use the Concierge services. Otherwise, well.... You’d have to sleep in this Cute Cottage...

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