BMW X3 Games Ready to Rock Geneva

German manufacturer BMW revealed today the venue for the series of challenges they like to call the X3 Games with an international line-up comprising entrants from 19 European countries ready to get started in Geneva, Switzerland. As previously reported, the winning team of three: each team member will receive a new BMW X3. Following the official registration, the first events are scheduled for Thursday, April 28.

From mid November 2010, sportsmen and women have had the opportunity to register for the BMW X3 Games. Over 15,000 registrations have been submitted, narrowed down to 52 teams who will now do battle for overall victory until Saturday, April 30.

“Versatility is the trump card at the BMW X3 Games: six challenging disciplines await the competitors. On Thursday they must demonstrate their talent running and on the golf course. Skiing and driving ability tests at the wheel of the BMW X3 are scheduled for Friday. On the final day, mountain biking and sailing will ultimately decide the overall winners,” a company statement reads.

The competitors must also demonstrate their creativity. In cooperation with Samsung, a partner of the BMW X3 Games, they must take photos dealing with the subjects of joy, dynamics, challenge and aesthetics as part of their “creative task”. The jury will reward the most impressive image in each field.

The event also features some captivating venues. Whether skiing on the slopes of Mont Blanc or sailing on Lake Geneva: the BMW X3 Games is guaranteed to offer the lucky sportsmen and women an experience to remember. Partners of the BMW X3 Games are: Sixt, K2, Kempinski, Peak Performance and SAMSUNG.