Photo: BMW
BMW has decided to make another name change in its range as the German brand wants to use the iPerformance designation for upcoming plug-in hybrid vehicles.
The decision is motivated by increased collaboration with the company's special division for hybrid and electric models, BMW i. The first car to receive the iPerformance designation will be the plug-in hybrid version of the 7 Series, which will be called BMW 740e iPerformance.
Before this model's launch, BMW decided to use just the letter “e” for its plug-in hybrid cars from its standard range. The last plug-in hybrid models that use just the “e” designation are the 2 Series Active Tourer 225xe, the BMW 330e, and the X5 xDrive40e.
We must note that this is not just a marketing strategy to underline the collaboration between the BMW Project i branch and the brand's standard range.
Instead, users of the BMW iPerformance models will have access to the BMW i 360 Electric range of products and services, including the dedicated charger called BMW i Wallbox.
Furthermore, BMW iPerformance models will benefit from the extensive technical expertise of the BMW i division. The iPerformance models from BMW will have improved electric motors, batteries, and electronic control systems. On a design level, the BMW iPerformance cars will have a BMW i logo on the front side panel, along with an array of blue elements in the kidney grille and wheel hubs. The C-pillar of BMW iPerformance models will also have the eDrive logo.
The first car to be launched with the new BMW iPerformance name will come to market in July 2016. However, BMW will showcase the 740e iPerformance plug-in hybrid flagship sedan at the 86th Geneva International Motor Show.
The public presentation of the new hybrid 7 Series will also bring the announcement of the version's performance and fuel economy figures. We expect this model to feature a four-cylinder gasoline engine as the internal-combustion part of its hybrid system. After all, that is what's used on the BMW X5 xDrive40e, a car that shares the “40e” designation.
Before this model's launch, BMW decided to use just the letter “e” for its plug-in hybrid cars from its standard range. The last plug-in hybrid models that use just the “e” designation are the 2 Series Active Tourer 225xe, the BMW 330e, and the X5 xDrive40e.
We must note that this is not just a marketing strategy to underline the collaboration between the BMW Project i branch and the brand's standard range.
Instead, users of the BMW iPerformance models will have access to the BMW i 360 Electric range of products and services, including the dedicated charger called BMW i Wallbox.
Furthermore, BMW iPerformance models will benefit from the extensive technical expertise of the BMW i division. The iPerformance models from BMW will have improved electric motors, batteries, and electronic control systems. On a design level, the BMW iPerformance cars will have a BMW i logo on the front side panel, along with an array of blue elements in the kidney grille and wheel hubs. The C-pillar of BMW iPerformance models will also have the eDrive logo.
The first car to be launched with the new BMW iPerformance name will come to market in July 2016. However, BMW will showcase the 740e iPerformance plug-in hybrid flagship sedan at the 86th Geneva International Motor Show.
The public presentation of the new hybrid 7 Series will also bring the announcement of the version's performance and fuel economy figures. We expect this model to feature a four-cylinder gasoline engine as the internal-combustion part of its hybrid system. After all, that is what's used on the BMW X5 xDrive40e, a car that shares the “40e” designation.
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