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BMW Welt Jazz Award Reaches Its Eighth Season in January 2016

Musicians from the US, Israel, Switzerland, Italy and Germany will perform a series of concerts during the eighth season of the BMW Welt Jazz Award that starts in January next year. Six outstanding international ensembles will be presented at the double-coned structure in a total of six free Sunday matinees that will run through March.
BMW Welt Jazz Award Reaches Its Eighth Season in January 2016 5 photos
BMW Welt Jazz Award Reaches Its Eight Season in January 2016BMW Welt Jazz Award Reaches Its Eight Season in January 2016BMW Welt Jazz Award Reaches Its Eight Season in January 2016BMW Welt Jazz Award Reaches Its Eight Season in January 2016
BMW is among the big carmakers that invest money in cultural events such as this one. Among other festivals, the Germans have been backing up the Munich-based musical competition for quite a while now. And it seems to be quite popular too, considering that this year they will inaugurate the BMW Welt Young Artist Jazz Award, presented as a collaboration between BMW and the city.

There may be the traditional marketing factor to this event, but they are giving away real-money awards. The final concert and competition for the BMW Welt Jazz Award’s prize money totaling 15,000 euros will take place on May 7 at the auditorium of BMW Welt.

The show is made of performances by two ensembles nominated by a panel of expert jurors. In addition to a prize of 10,000 euros, the winner will also receive a trophy designed specially by the company’s Design department. As to the remaining 5,000 euros, that prize goes to the runner-up.

Moreover, according to BMW, the ensemble with the best-combined average of all concerts will receive the audience award that includes an appearance at the Jazz Classica Festival 2016 at Resort Schloss Elmau.

Maximilian Schöberl, Senior Vice President, Corporate and Governmental Affairs, BMW Group, said, “In its eighth season, the BMW Welt Jazz Award is looking back on a great tradition while being oriented towards the future. For more than forty years, BMW Group has been a consistent partner of hundreds of cultural initiatives. We want to continue to inspire all visitors. An initiative that has established itself across the country would not be possible without the engagement of our international ensembles and our panel of expert jurors.”

As we said, all these cultural events that carmakers are sponsoring have their fair share of marketing, but that doesn’t mean that what they’re doing is not praiseworthy.

 
 
 
 
 

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