BMW Vision EfficientDynamics Wins Louis Vuitton Classic Award

After its debut at the 2009 IAA in Frankfurt, the BMW Vision Efficient Dymanics concept car received the Louis Vuitton Classic Award at a ceremony held at the BMW Welt Double Cone on February 28. The chairman of the jury, Christian Philippsen, presented the award to Adrian von Hooydonk, Head of BMW Group Design.

Philippsen said that the vehicle showed what sustainability mobility could look like. “A breath-taking concept featuring avantgarde technology and a remarkable interior,” he said.

On the other hand, van Hooydonk went on to say that “design always looks far ahead and tries to anticipate developments of the future" and that this was something which had been achieved in an exemplary manner with the award-winning concept car.

The Concept Car Award goes to the concept which the jury believe has the greatest potential to win a concours d’élegance in 40 years’ time. The jury chaired by Christian Philippsen comprises important design personalities, such as Anne Asensio (Dassault Systèmes), Serge Bellu (writer and journalist), Jack Croul (winner of the 2008 Louis Vuitton Concours Award with a Ferrari), Xavier Dixsaut (Louis Vuitton), Harm Lagaaij (Head Designer of Porsche until 1994), Gordon Murray (Gordon Murray Design), Stewart Reed (Art Center College of Design, Pasadena) and Pascal Boulanger (automobile journalist, TF1, France).

BMW collaborated with Louis Vuitton on the BMW C1 scooter, for example. In 2009 a Louis Vuitton Special Award went to the BMW concept car GINA (an acronym Geometry and functions In 'N' Adaptions”), "which channelled visionary power into providing bold and thought-provoking impulses for future mobility."
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