BMW Uses M3 to Show Off Bespoke Individual Possibilities

We’ve been telling you that BMW’s Individual range allows you to have your car built to the exact specifications you dreamed about when you were a kid. That’s because the Germans are advertising this range of options more and more these days, probably looking to make it more attractive than ever.
BMW Individual M3 5 photos
Photo: BMW Individual/Facebook
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Their latest example is a BMW F80 M3 facelift that received some bespoke features inside and out. On the outside, you’ll notice the Fashion Grey paint that has a particular weird feel to it. On the one hand, it reflects light but on the other, it seems matte from various points of view.

Inside the cabin, you’ll find a combination of Silverstone Grey and Fjord Blue that is absolutely breathtaking. The middle of the seats and some of the center console trims have been dressed in Silverstone Grey leather while the rest was left to the Fjord Blue.

We really mean everything else, including the door panels while the dash was decorated with carbon fiber trims in abundance. Under the HVAC controls, there’s an M logo embroidered while the white contrasting stitching makes things stand out immediately.

At the moment, we don’t have a clue how much such a car would set you back but, considering that the M3 starts at $62,000 right now and that Individual paint usually sets you back around $2,000 at the very least, don’t expect it to be too cheap. Chip in the bespoke interior as well and we’re reaching $80,000 easy. Is it worth it?

Well, it depends on what you’re going after. For some people, the driving sensation is all that matters and they wouldn’t care if the interior is made out of recycled textile material or anything else while for others, details like these are what actually matter. If someone’s willing to pay for the Individual treatment, they probably consider it’s worth it.
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