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BMW USA Sales Increase 5.7% in August

BMW Group saw combined sales of the BMW and MINI brands growing 5.7 percent in August 2012 to 23,924 units. For the year-to-date, the German company recored an increase of 7.6 percent on sales of 208,268 in eight months.
2012 BMW 3-Series 1 photo
The figures sound disappointing, and certainly with sales of the BMW brand decreasing 19 percent to 6,835 compared to 20,815 vehicles sold in August, there’s nothing to write home about.

MINI managed a substantial increase, however, a jump by 83.9 percent to 5,718 automobiles. Year-to-date results are now up 15.9 percent for the first eight months of 2012.

“August numbers showed how tight the supply of new vehicles has been for us but the eagerly awaited new models, the X1 and 3 Series AWD in particular, are arriving and that’s great news for our customers and our dealers,” said Ludwig Willisch, President and CEO, BMW of North America, LLC.  “All indicators show sales momentum increasing and with the model year change now complete, we have ambitious plans for the months ahead.”

 
 
 
 
 

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