BMW USA Makes Management Changes

The North American division of German manufacturer BMW announced recently it has made a couple of new management appointments within its sales operations. Arturo Pineiro will assume the position of Vice President of the Western Region, while Kevin Coon will become Vice President of the Central Region.

They will both report to Peter Miles, Executive Vice President of Operations at BMW of North America, and will take over responsibilities effective August 1, 2010.

Taken separately, Pineiro will replace Bob Frisch, who will retire on September 30. During his 34-year career with the BMW Group, Frisch has held significant management roles at both regional and national levels, and served an international assignment at BMW AG headquarters in Munich, Germany.

Pineiro will therefore be responsible for sales of BMW and MINI vehicles in 11 states including California, Arizona, and Colorado accounting for 25 percent of BMW Group's sales volume in the U.S. The 45-year-old has been with the BMW Group since 1995.

Currently, Pineiro is the Vice President of the Central Region located in Chicago, IL, a position he has held since May 2009. Prior to that, he served as CEO of BMW Group Central and South America located in Buenos Aires, in addition to being the head of the U.S. unit of BMW's Motorcycle business.

On the other hand, Kevin Coon will be responsible for sales of BMW and MINI vehicles across 14 Midwestern states including Illinois, Michigan, and Ohio. The 51-year-old has been with the BMW Group since 1982.

Currently, Coon is the Regional Sales and Marketing Director for Africa, the Caribbean, and Eastern Europe. Prior to that, he served in a variety of different roles within the BMW Group for Central and Eastern Europe including Director of Sales and Marketing, General Sales Manager, and Senior Area Manager, in addition to serving as Area Manager for the Caribbean and African Markets.
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