BMW US Sales Still Down in February

With the shortest month of the year over, it's time for car manufacturers to draw the line and start counting. No one hopes for great, maybe not even for good results, giving the disastrous first month of the year. In that note, BMW Group presented its sales report for February, indicating a 34.7 percent fall.

The company reported total sales for the past month of 15,805 vehicles, as year-to-date sales volume amounts to 30,119, down 26.6 percent from the figures registered in the same period of 2008. The worst performer in the group's portfolio was BMW light truck segment, which registered a 31.1 percent drop.

"February was another downer for the whole market even though it was filled with compelling buys," Jim O'Donnell, BMW of North America president said. "While we assume our sales will be affected by the overall economic environment like others, we're now entering a period of a large number of returning lease customers and it's our challenge and opportunity to put them in a new BMW in the coming months and continue to increase our share of the premium market."

The company does have reasons for hope. February sales surpassed the ones in the first month of 2009 by 36 percent. It is a trend we are likely to see industry wide. Even if the figures are still down compared to 2008, the mild increase seen over January gives manufactures a breath of fresh air.

"In February, sales were up 36 percent compared to January 2009 and we're now seeing some who had been on the sidelines putting their feet back in the water shopping for cars as evidenced by increasing website traffic and online configurations being sent to dealers."
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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