Photo: BMW
2013 proved to be a record breaker for BMW in the US, just as Ludwig Willish, the President and CEO of BMW North America anticipated a while back.
Over the last year, the German group sold 375,782 units in the United States, a 8.1 percent increase over 2012’s 347,583 units, a new record for BMW since starting selling cars on the North American continent.
As far as BMW Brand sales went, the total numbers added up to 309,280 units in 2013, up 9.9 percent compared to the 281,460 sold in 2012, smashing the previous record set in 2007 (293,795 units).
“Deep freeze and blizzards didn’t slow us down as BMW Group in the U.S. shattered previous sales records in 2013, including BMW and MINI brands individually,” said Ludwig Willisch, President and CEO, BMW of North America.
“We are already picking up speed in 2014 with the new models we’ll show at Detroit in a week, then our sponsorship of Team USA at the Winter Olympics and that’s just the beginning,” he added, talking about future plans.
As far as BMW Brand sales went, the total numbers added up to 309,280 units in 2013, up 9.9 percent compared to the 281,460 sold in 2012, smashing the previous record set in 2007 (293,795 units).
“Deep freeze and blizzards didn’t slow us down as BMW Group in the U.S. shattered previous sales records in 2013, including BMW and MINI brands individually,” said Ludwig Willisch, President and CEO, BMW of North America.
“We are already picking up speed in 2014 with the new models we’ll show at Detroit in a week, then our sponsorship of Team USA at the Winter Olympics and that’s just the beginning,” he added, talking about future plans.
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