BMW Upgrading Parking Spot Finder App

BMW iPhone 5 Cradle 1 photo
Photo: Bimmerpost
BMW always offered its customers the latest in connectivity options and is constantly working on creating the best support for the newest apps available, recognizing the growing importance of smartphones in our lives.
BMW is aware of the growing importance of hand held devices and signed strategic partnership with the Estonian tech company NOW! Innovations. They are the ones behind the ParkNow app that allows iOS and Android users to find free parking spots in garages and parking lots around them.

However, recent development took the innovative app even further. The updated version allows you to find on-street parking and pay for it before even reaching it. The NOW! Parking Platform has an impressive functionality and paying options include dynamic billing mechanisms and multiple payment sources: credit/debit cards, pre-paid cards, customer accounts, direct debit order, PayPal, etc.

"Now! Innovations is a perfect match for us. The current scope of our ParkNow service is off-street parking. With the on-street capabilities of Now! Innovations we will soon be able to strategically enhance our product offer and be even more attractive for our customers. The integration of on-street parking is a major step in creating a one-stop parking experience. Given our investments in Park@MyHouse and Parkopedia, we have a sound parking portfolio,” said Joachim Hauser, Director of BMW i Mobility Services.

Üllar Jaaksoo, NOW! Innovations CEO had this to say: “In the era of smartphones, applications and platforms we are fascinated by the opportunity to improve the daily lives of all motorists. Seamless parking payments and personalized services are our ultimate goal. In partnership with such a visionary company as the BMW Group we will have a greater chance to accommodate the transition from analogue to digital parking. We are looking forward to providing a game-changing solution for BMW Mobility Services.”
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