BMW Unveils Exclusive and M Sport Packages for 3-Series Range

Exclusive and M Sport PackagesExclusive and M Sport PackagesExclusive and M Sport PackagesExclusive and M Sport PackagesExclusive and M Sport PackagesExclusive and M Sport PackagesExclusive and M Sport Packages
Want to make your regular German small saloon or coupe look like the performance version while still being powered by the fuel of the Devil (diesel)? We have a lot to say about that and most of it isn’t so good. However, we’ll have to bite our tongues and report on the new Exclusive and M Sport Packages that BMW has just revealed for both the 3-Series coupe and convertible.

The changes cover a Special Edition package for the 320d EfficientDynamics Edition Touring, M Sport and Exclusive Editions for the 3 Series Coupe and 3 Series Convertible plus an BMW Individual hardtop option for the cabrio.

The 2012 3 Series Exclusive Edition will offer buyers new 18-inch, lightweight V-Spoke wheels as well as a unique Mineral Grey exterior paint. Inside the car, the interior has been covered with Dakota leather in either Pearl Grey with contrast stitching or black. Don’t ask us why, but BMW decided to fit bmboo grain anthracite wood trim for a bit of that “je ne sais quoi”.

It’s not a bad-looking combination, but we of the impression that the 3-Series is sporty and young. Fortunately, the M Sport Edition is much more interesting for a true BMW fan. There’s a new aerodynamic kit fitted to the car that helps it cut through the air with purpose and the body has been painted in the same Siverstone paint that sets the current M3 apart. A set of 18-inch Ferric Grey light-alloy wheels in double-spoke design, black-painted exterior mirrors and in the case of the Coupe, an optionally available boot lid spoiler complete the list of changes.

Inside, there’s no bamboo wood in sight, and we see instead sports seats with M detailing and blue contrast strips, an M Sport steering wheel, stainless steel pedals and an M aluminum driver’s footrest plus Model-specific interior strips in Aluminum Glacier Silver dark and floor mats with blue piping.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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