Let's face it. The shade of a car is a thing of personal taste. Well, BMW just changed the entire game with the color-changing iX Flow SUV at the 2022 CES, which we first saw yesterday. The Flow comes wrapped in something called E Ink - a material used on the Kindle display, allowing the car to change colors instantly as long as it is a shade of gray.
The German automaker unveiled two products at this year's CES, the 2023 iX M60 electric SUV and a 31-inch screen integrated with Amazon Fire TV. The luxury car automaker launched a radical concept called the iX Flow to spice up the show.
BMW iX Flow uses electrophoretic technology to change shades from black to white or mix black and white in a kaleidoscope of graphics across its surface. Based on the electric iX SUV that debuted in 2021, the iX Flow uses e-ink technology to change the SUV's exterior color.
Christoph Grote, senior vice president of electronics at BMW Group, at a round table interview during the launch, said the iX Flow car dresses and expresses the driver inside out.
He added that BMW has created a technology and adapted it to a car that can make it possible. Grote also noted that changing the shade of a vehicle from dark to light while driving in hot temperatures helps efficiency and thermal regulation inside the automobile.
The German automaker worked with E-Ink to develop this game-changing technology for the automotive world. Launched in 1997, E-Ink has worked on the technology used by Kindle and commercial displays for Amazon and Sony.
BMW Group's Flow technology works by using a wrap covering the vehicle's entire body. This wrap comes with different color pigments. When stimulated with electrical signals, the pigments rise to the skin's surface, creating a change of shade.
The iX Flow is part of BMW Group's plans to develop human-centric products that stimulate all the senses. The automaker said it will spend $34 billion on future-oriented tech by 2025.
Frank Weber, a member of the BMW Group, stated that in the future, digital experiences will not only take place in displays but that the real and virtual will increasingly merge.
Humphrey is a car enthusiast whose love and passion for automobiles extended into collecting, writing, driving, and working on cars. He got his passion for cars from his Dad, who spent thousands of hours working on his old junky 1970 E20 Toyota Corolla. Years later, he would end up doing the same with a series of lemons he’s owned throughout his adult life. Full profile
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