BMW Unveils 1- and 3-Series London 2012 Performance Editions

BMW’s British wind wants to celebrate the arrival of the 2012 Olimpic Games to London next year, so it put together a little project to show its support and drum up a few new fans. Inspired by the BMW London 2012 Performance Team, new Performance Editions of the 1-Series (the old one) and 3-Series.

Getting straight to the point, the 1-Series Performance Edition comes with M aerodynamic bodystyling, dark chrome 18-inch M light alloy wheels, High-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights.  Enhancing the car’s sporty driving credentials is the addition of M Sport Suspension, while sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift leaver, floor mats with Royal Blue piping and London 2012 exterior badges complete the sporty look.

Available on the 116i, 116d and 118d 3dr and 5dr models, the BMW 1 Series Performance Edition costs just £1,500 more than the equivalent ES model, representing a saving for customers of £1,725.  Prices start at £19,530 OTR for a BMW 116i Performance Edition three-door.

The BMW 3 Series four-door is also getting a Performance Edition to celebrate the Olympic Games.  Available on the 118i and 118d, the BMW 3 Series Performance Edition will gain an M aerodynamic body kit, M sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18-inch light alloy wheel, chrome exhaust finisher and London 2012 exterior badges, making the BMW 3 Series a winner in the style race.

The BMW 3 Series Performance Edition costs just £500 more than the equivalent 3 Series ES Saloon, saving customers a substantial £2,030. Prices start at £23,195 OTR for the BMW 318i Performance Edition Saloon.

Both BMW Performance Editions are available in a choice of four colours; Alpine White, Titanium Silver, Bluewater and Black Sapphire, and are on sale now.