Photo: BMW
BMW and SALEWA just signed a collaboration agreement that sees the two companies working together to make our daily routines more active and introduce the upcoming Active Tourer 2 Series to the world.
SALEWA is a mountain sports specialist, deemed the best candidate by BMW to help make the new model more popular amongst all active people. Together, the two companies want to pool their competences to combine individual mobility with the perfect outdoor experience.
Starting with September 2014, those interested will experience a combination of driving pleasure and the fascination of mountain sports. How? The two will invite active people to go out and enjoy nature.
The new Sport Active Tourer will, most likely, be at the center of this whole campaign, whose purpose seems to be to make sure people know exactly what the upcoming 2 Series will bring to the market, apart from the front-wheel-drive.
The aforementioned events will be featuring varied mountain sports and outdoor experiences, designed to appeal to their guest, SALEWA providing equipment and guides, whilst BMW will take care of transportation.
“With the series production version of the BMW Concept Active Tourer, BMW is once again providing proof of its ability to provide new concepts that are oriented to the needs of customers,” said Dr. Steven Althaus, head of BMW Brand Management and BMW Group Marketing Services, says about the cooperation with SALEWA.
"SALEWA and BMW are sharing the mutual goal of providing people of today with optimum mobility for mind and body. We look forward to cooperating with SALEWA and to the joint realization of exciting projects," he later added.
Starting with September 2014, those interested will experience a combination of driving pleasure and the fascination of mountain sports. How? The two will invite active people to go out and enjoy nature.
The new Sport Active Tourer will, most likely, be at the center of this whole campaign, whose purpose seems to be to make sure people know exactly what the upcoming 2 Series will bring to the market, apart from the front-wheel-drive.
The aforementioned events will be featuring varied mountain sports and outdoor experiences, designed to appeal to their guest, SALEWA providing equipment and guides, whilst BMW will take care of transportation.
“With the series production version of the BMW Concept Active Tourer, BMW is once again providing proof of its ability to provide new concepts that are oriented to the needs of customers,” said Dr. Steven Althaus, head of BMW Brand Management and BMW Group Marketing Services, says about the cooperation with SALEWA.
"SALEWA and BMW are sharing the mutual goal of providing people of today with optimum mobility for mind and body. We look forward to cooperating with SALEWA and to the joint realization of exciting projects," he later added.
Google News