Photo: BMW
BMW Group Designworks and mobile company ADAIA just announced a partnership that will be bringing BMW enthusiasts and not only, a brand new cell phone.
The main purpose of this endeavor is to create a mobile with almost perfect signal reception that can be used on various expeditions, the Designworks division being responsible for its design and interface.
On the other hand, the experts from ADAIA will be looking after the technical side of the venture, in order to bring the best possible experience for all users. This new device will be a breakthrough in the industry.
According to BMW, the design of the new handset device will "perfectly reflect the multidimensional lifestyle of its users as they move between waves, whitewater and workplace."
“ADAIA was looking for a design studio with experience in the design of premium products and with know-how in designing for the mobile lifestyle,” says Laurenz Schaffer, President of BMW Group subsidiary DesignworksUSA.
“We have developed a design language that speaks to ADAIA’s tough and stylish brand attributes and that translates them into a convincing product and interface design which will give ADAIA a recognizable face in the mobile industry,” he adds.
On the other hand, the experts from ADAIA will be looking after the technical side of the venture, in order to bring the best possible experience for all users. This new device will be a breakthrough in the industry.
According to BMW, the design of the new handset device will "perfectly reflect the multidimensional lifestyle of its users as they move between waves, whitewater and workplace."
“ADAIA was looking for a design studio with experience in the design of premium products and with know-how in designing for the mobile lifestyle,” says Laurenz Schaffer, President of BMW Group subsidiary DesignworksUSA.
“We have developed a design language that speaks to ADAIA’s tough and stylish brand attributes and that translates them into a convincing product and interface design which will give ADAIA a recognizable face in the mobile industry,” he adds.
Google News