Photo: http://www.singaporeair.com
BMW has a rich tradition when it comes to airplanes - even the company’s badge is inspired from a propeller, so the carmaker’s latest development connected to this should come as no surprise. We are talking about the fact that BMW’s DesignworksUSA subsidiary recently announced that it has reached a deal with Singapore Airlines which will see it redesign the airline’s first-class cabin.
The revamped cabin will enter service on Singapore Airlines’ new Boeing 777-300ER, which is scheduled to enter the company’s fleet in the second half of next year. BMW hasn’t offered exact details about the cabin refinish job, but its badges will be found all over the place.
This means that the company will take full marketing advantage of the move, as Singapore Airlines is known as a leader in the airline industry thanks to the luxury it offers, which means that the audience is just right for BMW.
This means that the company will take full marketing advantage of the move, as Singapore Airlines is known as a leader in the airline industry thanks to the luxury it offers, which means that the audience is just right for BMW.
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