Photo: bmwcoop.com
After Rolls-Royce opened their first showroom in Sao Paolo, in Brazil, BMW have now announced that they will be building their first factory in the country, to capitalize on the increased demand for their products. It is a solution adopted by most major manufacturers these days, in order to minimize costs and maximize profits, while also being able to provide market-specific options more easily.
BMW will be building its new Brazilian plant, after experiencing a 74% increase in demand since 2009, reaching an impressive 15,200 units sold last year. While the number may not seem that impressive, BMW seems to be confident in Brazil’s rising economy and standard of living, and they are banking on the fact that the trend will maintain.
The cars which will be assembled at this new factory will come in the form of knocked-down kits, which just be assembled in Brazil. Also, the plant will be among the smaller ones owned by the Bavarian automaker, in the same category as their Rosslyn plant, in South Africa, which built 53,000 cars last year.
Story via Carscoop
The cars which will be assembled at this new factory will come in the form of knocked-down kits, which just be assembled in Brazil. Also, the plant will be among the smaller ones owned by the Bavarian automaker, in the same category as their Rosslyn plant, in South Africa, which built 53,000 cars last year.
Story via Carscoop
Google News