BMW Successful Even on the European Market

The European market recorded the worst years in the history of the automotive industry during the recent economical and financial crisis. However, BMW managed to record positive numbers even on the old continent.
BMW Welt Munich 1 photo
The encouraging numbers gained in Europe (and all over the world as a matter of fact) were a direct result of the way BMW handles the relationship with its workers and how they set up the sales process. According to it seems that the German automaker has a labor agreement with its workers from the European companies that allows the company to better handle the ups and downs of the market demands.

“Instead of making forecasts that don’t materialize after all, companies should create robust systems that get stronger, not weaker through chance, change and stress. I view our strategy as such a robust, anti-fragile system. It led us through the time of economic crisis and laid the basis for our current success,” said Chief Executive Officer Norbert Reithofer.

Last year, the German auto-maker managed to surpass Italian company Fiat in Europe. This year, in the first quarter, the Bavarian company managed to increase its lead on its main rivals Audi and Mercedes Benz, mostly due to the increasing popularity of the X3 CUV and the new F30 3 Series.

Future plans include reorienting towards the full-electric and plug-in or hybrid segment as this seems to be the future of automobiles in this clogged up world, unfortunately for us, gearheads.

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