BMW Sold Over 16,000 i3s in 2014 and 13,000 2 Series Active Tourers

BMW managed to become the first luxury car maker that passes the goal of selling over 2 million cars a year. A look over their sales distribution however, shows the pros and cons of the current lineup.
bmw i blue logo 1 photo
Photo: Catalin Garmacea
The biggest surprise is definitely the 2 Series Active Tourer. The BMW brand’s first front-wheel drive car and first MPV proved to be a success in its first months on the market.

Even though it has been on sale for just three months 13,091 cars have found a home already, showing great prospect for the future. As it turns out, there is a huge demand for such a car out there and more than 60 percent of the buyers are indeed new to the brand.

On the other hand, the 2 Series Coupe model that was also just launched this year proved to be successful as well, sending 27,933 units back to customers’ homes.

The 3 Series and 4 Series models are still the most sought-after. The king of volume 3er was sold in 476,792 per total, a growth of just 2 percent over 2013. The 4 Series on the other side accounted for 119,580 units in 2014. Close behind is the 5 Series which accounted for 373,053 units (a 1.7 percent increase).

To top everything off, the first six months of sales for the new SAC, the X4, were more than encouraging. The company sold 21,688 units, a more than impressive result if we’re to consider the hate this car received when it was first unveiled.

The i sub-brand accounted for around 17,800 units worldwide

Even the i3 was sold in more units than expected. The premium EV found 16,052 homes last year and, considering most of them happened in the second part of the year, it’s not bad at all. Furthermore, the production and other various problems kept the cars in lots more than they were supposed to. Next year, numbers are expected to go up by a considerable margin.

On the other hand, the i8 was sold in 1,741 units so far since it was introduced this summer. The problem here is the production rate but BMW is on the case and soon more customers will be getting their key fobs.

“Our production lines in Leipzig are highly flexible and we have switched more production to the i8 to reduce customer waiting times to a better level. Meanwhile, more than 100 BMW i3’s leave the plant each day. The BMW Group is the first automotive company to manufacture using significant quantities of carbon fibre in series production and the success of these cars speaks for itself,” said Harald Kruger, the current chief of production for BMW.
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