BMW Shows Us How to Keep Our Families Happy

BMW ConnectedDrive Commercial 1 photo
Photo: Screenshot from Youtube
Part of being a Marketing genius at BMW is making commercials that stay with the people who watch them. Such ads aren’t easy to design, especially nowadays when we’re seeing more and more creative takes on various matters.
Up until now, we saw plenty of funny and inspiring ads from BMW, advertising from how to take care of your kid, to how to delay a family dinner, but this last one is rather peculiar.

We’re saying that because we didn’t really get this one. They claim that it was shot as a tutorial on ‘how to keep your family happy’ but we’re not sure that’s a family at all.

Sure, we can recognize the usual debates that takes place inside a car, especially in a crowded city but that’s about it. The end is rather confusing. What do you think it means?

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